Diamond Studs

Diamond studs vary in style, price range, size and weight. These may be set with other diamonds or precious stones like emeralds, rubies and sapphires in yellow, white or red gold, silver, rhodium or platinum. It is all about personal choice and preference. Princess-cut diamond studs are priced over $5,000, and can be as expensive as $10,000 or over. Elegant and sophisticated, diamond studs have always been considered a favorite piece of diamond jewelry with women.

Earring studs are a personal adornment worn attached to the ear lobe. Two basic types of diamond earrings exist. Diamond studs and diamond wire earrings are for pierced ears, while diamond clips are for non-pierced ears.

The important factors determining the value of any diamond studs are the Four C's. Cut, Color, Clarity and Carat. These are made of various metals such as gold (yellow or white), platinum or palladium. The most traditional of studs metal is gold which is a symbol of love.

Customers can either go for studs set with a solitaire or multiple piece of cut diamonds. Choose diamond studs that you feel are expressive of your style and personality. Buy quality diamond studs that not only look elegant and sparkling but also are good investment. Buying studs set with a solitaire or more diamonds is all about personal choice. Many women would prefer both styles as each type has its own beauty and attraction.

When buying diamond earrings have a closer look to the very quality of stones, its cut, proportion and symmetry. How the light reflects on diamond surface is important? A bad cut diamond will loose its brilliance and have less market value.

Not only rich and famous, celebrities and models but also career women and professional wear diamonds alike. More and more women now prefer to wear diamond studs that have become much affordable. Remember diamonds are forever. These are precious and always in fashion.

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Diamond Earrings

The word ‘diamond’ is derived from an ancient Greek work meaning “impossible to tame.” Diamonds are one of the best-known forms of carbon. They have been used as gems from time immemorial and have a wide variety of industrial applications. The popularity of diamonds increased in the 19th century because of improved cutting and polishing techniques. The quality of the diamond is usually judged by the four C’s, referring to carat, clarity, color and cut.

Diamond earrings are a personal adornment worn attached to the ear lobe. Egyptians initiated the fashion of earrings by first wearing large gold hoops, which eventually grew smaller and also contained a pendant. In Babylonia and Assyria, men used to wear earrings as a sign of position. The Romans were connoisseurs of earrings set with precious stones. In the 18th century the diamond earring became more fashionable, and the 19th century witnessed the extensive use of the cameo.

Two basic types of diamond earrings exist. Diamond post and diamond wire earrings are for pierced ears, while diamond clips are for non-pierced ears. Post earrings use a clutch, nut or some other means to support it in the ear. Post earrings with a solitary diamond at the end are called stud earrings. Wire earrings like fish hooks and kidney wires use a differently shaped small wire that slips through the pierced ear to hold the earrings in place. Sometimes a hook at the back is used as an additional support. In the clip earrings a hinged clip clasps the earring in the ear lobe.

Diamond earrings vary in style, price range, size and weight. The diamond may be set with other diamonds or precious stones like emeralds, rubies and sapphires in yellow, white or red gold, silver, rhodium or platinum. There are infant and baby earrings as small as 0.06 carat, which is a 2-millimeter diamond in each ear, available for $49. On the other hand, some earrings set in platinum with an 18K princess-cut diamond are priced over $5,000, and can be as expensive as $20,000.

Elegant and sophisticated, diamond earrings have always been considered a favorite piece of jewelry with women.

Diamond Earrings provides detailed information on Diamond Earrings, Diamond Stud Earrings, Diamond Hoop Earrings, Cheap Diamond Earrings and more. Diamond Earrings is affiliated with Pearl Earrings.

Vintage Diamond Engagement Ring - A Diamond Is Forever

A popular maker of diamond says that a diamond is forever, this is truly a popular and true tag especially for a vintage diamond engagement ring.

For the past few years, we have been a witness of old trends getting back in circulation particularly in the line of fashion, design and accessories. For accessories especially in jewelries, vintage designs and vintage jewelries are coming back. A lot of people would even include heirlooms and jewelries part of their will to make sure that these precious stones are given and taken cared of by their trusted loved ones.

The value of a vintage diamond engagement ring is often measured by the design, cut, size and color of the diamond itself. In the matter of vintage diamonds, the history of the diamond itself may add to its value. If it is an heirloom, like a vintage diamond engagement ring, its value will be more sentimental than a monetary kind.

The more intricate the design, the more expensive it becomes. The cut should be free from chips or imperfections, usually the larger the diamond, the higher the value is but sometimes if the vintage diamond engagement ring would carry unconventional colors like a yellow or a pink diamond, the more valuable the ring is even if you compare it to a bigger colorless diamond.

For some women who really have a penchant for vintage rings but would neither have been given an heirloom or any way to acquire a vintage ring from a family member, they can also opt to have an engagement ring that has a vintage design; some jewelers make imitation designs for vintage engagement rings.

If you prefer a genuine vintage ring, be ready to allocate a big budget because these types of rings are very costly. You just have to make sure complete documentations are provided once to decide to buy the ring to prove it is genuine. The attraction for vintage diamond engagement ring will continue as long as there are women who value family traditions and wants to keep a legacy.

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Bridal Jewelry, Diamond Rings - The Four C's

If you are looking for bridal jewelry, diamond rings are traditional for your loved one. Diamonds add charm and beauty to the aura of the bride. They give you a classic elegance that catches the eye. You want to pick the most beautiful diamond for your special day.

What do you look for in a diamond? All diamonds feature 4 C's.

The first is the cut.

A diamond relies on light refracting and reflecting from it, to give it a sparkle and shine. Therefore it's important to get a good cut for a brilliant shine. Marquise cut, emerald cut, round cut, and princess cut are a few of the cuts you might request. In the all-round appearance of the diamond, the cut is the most imperative

The next C is clarity.

Clarity is crystal-clear fractures inside of the diamond. This is tested with a microscope under a 10X magnification. The most beautiful diamonds are flawless in clarity.

Next comes the color.

Poor quality diamonds tend to be yellow. A good diamond choice appears nearly colorless. Have you heard a jeweler tell you that a diamond "faces up" to the eye? The color of the diamond is categorized from the foundation of the stone. This gives you the illusion that there is less color in it than there really is. The rarest diamonds are white or colorless.

The last C is Carat weight.

The carat weight is referred to in fractions. A half-carat stone can be called 50 points also. If you have many diamonds in your ring the carat weight is the total weight of all the diamonds in your ring. If you have a solitaire ring it is just the weight of the one diamond.

You must rely on all four C's to choose your diamond ring. If it has an attractive sparkle, a colorless color, and a few minute flaws. It is a beautiful ring. Then you can choose the size of carat that will fit in your budget.

Although you can choose other gems for your bridal jewelry, diamond rings are the traditional keepsakes of a lasting love.

Experts have classified diamonds based on the traits that are important to their gem value. Diamonds are typically identified by the "four Cs": Carat, Clarity, Color, and Cut. To learn more about diamond jewelry check out the Jewelry Deals From The "Straight Shooter"

Are You Getting Real Diamond Belly Rings?

When you are looking for diamond belly rings, it can be difficult sometimes to know whether you are getting real diamond rings. If you aren't familiar with jewelry then you could end up purchasing fake diamond navel rings. So just how can you tell the difference?

Understanding Real and Fake Diamond Belly Rings

Real diamond navel rings will be more expensive than fake diamond navel rings. Now some people do not mind if their belly rings are real or fake, but if you are buying them as a present then ideally you should ensure they are real.

Fake diamond navel rings are known as Cubic Zirconia and they basically are genuine gemstones that look like diamonds. They are generally gold plated too instead of being set in real gold. As well as being cheaper, some people have noticed that cubic zirconia jewelry can leave a slight mark on the skin where the metal rubs off. This is usually a green color, though it does not always rub off - it all depends upon the quality of the jewelry.

Real diamond jewelry will be slightly more expensive, though diamond belly button rings are generally fairly inexpensive anyway. With real diamonds there will be more of a sparkle to the belly rings and the quality will be better. The diamonds will be set in either real gold or platinum and they will last longer than cubic zirconia jewelry too.

Overall you know you are getting real diamond jewelry if you are paying a little extra and the site that you are purchasing them from is reliable. Cubic zirconia belly rings are legal, but for some people they do not bring the same quality or the best visually appealing results. Also, if you are purchasing the belly ring as a gift then it would be a good idea to ensure that it is a real diamond and not a fake!

Looking for gorgeous Diamond Belly Rings? Look no further - visit Belly Button Rings Guide right now!

Get United and Stay United With the Diamond Rings

Most of us have little or almost no information when it comes to the selection and purchase of a diamond jewelery. In this article, we will share some vital information that can help you to make a better and justified choice.

Let us know some concepts and important points before making the final verdict. A diamond's overall quality is determined by four "Cs" - cut, clarity, colour and carat; one more "C" that acquires value is Certificates. The cuts of a diamond determines its brilliance while a diamond with no inner flaws or inclusions is of the highest quality. If you ever have to make a choice between a colourless and coloured diamond, always choose the high-quality colourless diamond. The higher the number of carats in a diamond, the more is the value and quality associated to it. A diamond certificate, which is a complete and comprehensive evaluation of a diamond, gives you the idea about its individual characteristics.

Now that we have some learned some basic lessons, let us now proceed to several forms of diamond jewelery. If you are planning to gift your mother, sister or beloved on their birthday or on a special day then diamond jewelery products such as diamond rings, pendant, nose pins and earrings are good choices. If the occasion is engagement, marriage or anniversary the love-shaped jewelery or jewelery with personalised messages can be gifted to bring endless smiles on the face of receivers. You can even gift a diamond jewelery to yourself on a special day or to celebrate an accomplishment.

Most of us purchase high-quality yet cheap diamond rings from the traditional market but these days even the online market is an excellent option. You can easily get high-class engagement rings or pendants by just surfing the Internet and placing an order. These engagement rings are high on their quality and come to the prospective customers at affordable prices due to highly intense market competition.

So, take the online route and surprise your near and dear ones by making them feel special and an invaluable part of your life.

The author is a specialist in retail writing. Her writing skills reflect the outcome of years of exposure to the retail industry. Working with retail giants as a consultant has enriched her knowledge base and her passion for writing got fire. She can be read regularly on RetailsDirect.com. For details please visit:
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What Are Diamonds?

Diamonds are a mineral, a natural crystalline substance, the transparent form of pure carbon or nearly pure carbon. Diamonds have extraordinary qualities. Diamonds have a broad colour range, high refraction, high dispersion of fire, very low reactivity to chemicals, rarity, and of course, extreme hardness and durability. Diamonds are known as the "king of gems" they glitter, dazzle, and symbolize purity and strength.

A diamond is the oldest thing you will ever own, probably 3 billion years in age, fully two thirds the age of the Earth. A diamond is a strategic and high-tech supermaterial for our technological society. Diamond is the birth stone for the month of April.

A diamond is composed of the single element carbon, and it is the arrangement of the C atoms in the lattice that give a diamond its amazing properties. Both diamond and graphite are composed of just carbon. However a diamond is the hardest known material and graphite is one of the softest, this was caused by a rearrangement of the way the atoms are bonded together. Diamond carbon atoms are linked in a regular three-dimensional lattice with a repeating or crystalline pattern.

Diamond belongs to the cubic, or 'isometric' crystal system. The most commonly seen crystal structures or arrangements are:

• Octahedron (8 faces)

• Cube (6 faces)

• Dodecahedron (12 faces)

A diamond is the ultimate gemstone, having few weaknesses and many strengths. It is well known that diamonds are the hardest substance found in nature, but few people realize that diamonds are four times harder than the next hardest natural mineral, corundum - sapphires and rubies.

Natural diamonds are formed deep within the Earth's mantle layer from the element carbon, about 180km below the surface, where high temperatures and pressures exist. Some diamonds form at depths of 300-400 kilometres, or even deeper, but these diamonds are particularly rare.

The earths mantel is made up of molten rock, metals and other materials. The temperature is very high at this depth - between 1100 degC and 1400 degC. The high pressures needed to form diamonds are produced by the weight of 180km of rocks pressing down. Besides carbon, there are very small amounts of other substances, such as nitrogen and sulfur that can become trapped in the crystal when it is formed in the mantel. These impurities can give color to the diamond. One of the most rare is pink diamonds.

Natural diamonds are classified by the type and level of impurities found within them.

• Type Ia diamond - Most natural diamonds are of this type, which contain up to 0.3% nitrogen.

• Type Ib diamond - Very rare (~0.1%) in nature, but almost all synthetic (industrial) diamonds are of this type. They contain nitrogen at concentrations of up to 500 ppm.

• Type IIa diamond - Very rare in nature, these diamonds contain so little nitrogen that it can't be easily detected by the usual IR or UV absorption measurements.

• Type IIb diamond - Extremely rare in nature. These have such a low concentration of nitrogen (even lower than type IIa) that the crystal is a p-type semiconductor (due to uncompensated B acceptor impurities).

Due to its unique internal structure and powers of light reflection, when cut to proper proportions, diamonds gather light within itself and then sends it back in a shower of fire and brilliance. The life of a polished diamond is regarded as the amount of light that is reflected back to the viewer. The term life is also referred to as brilliance. If the diamond is cut with good proportions then the brilliance will be increased. Lustre refers to the surface gloss on a polished diamond. Fire the play of colours that can be seen from the crown of a polished diamond. As light enters the diamond it is refracted and broken up into the colours of the spectrum and reflected back. The resulting rainbow-like colour flashes are called fire.

The hardness of diamond is an important property. As an industrial tool it has many uses and modern industry is highly dependent upon it. As a gemstone, it is resistant to scratching and abrasion, which ensures that a finished gem will retain its brilliance and polish. Because of its hardness and the unique way in which it is manufactured, a diamond polishes very slowly. It forms an unusually flat, finely-polished adamantine surface, with very sharp, straight edges between facets. No other gemstone can quite match this standard of polish.

Diamond has the highest coefficient of thermal conductivity of any known substance because the closely-packed crystal structure conducts heat very quickly. The thermal conductivity of diamond is five times higher than that of copper. This explains why a diamond feels cold to the touch when first picked up but quickly becomes warm from the heat of your fingers.

Only about one-fifth of all mined diamonds could be considered of gem quality. From 40 to 250 tons of gravel and sand must be processed today to recover one rough diamond from the world's thinning diamond deposits. Experts estimate that all known supplies of diamonds will be depleted within 30 to 40 years. 75 - 80% of all diamonds mined are used for industrial applications such as drilling, grinding, or sawing. The remainder are used for jewelery or investment. Less than 2% of the diamonds mined are of such high quality that they may be considered investment quality.

On average, 250 tons of ore must be mined and processed to produce a one carat diamond of gem quality. When the mining operation is completed, sorters look at rough diamonds, separating them into small piles by shape, size, and quality, a long and laborious process.

The earliest examples of diamonds in human hands were found 3,000 years ago, in India. There, diamonds were used primarily as talismans to ward off evil and protect the wearer in battle. Diamonds were also used by the early Chinese, Greeks, and Romans as an engraving tool. While there was some mystique surrounding diamonds because they were so rare and difficult to obtain-many early cultures believed they had magical properties

The word diamond comes from the Greek word "adamas" meaning unconquerable, in reference to the eternity of love. In 1477, Archduke Maximilian of Austria gave a diamond ring to Mary of Burgundy, thus, starting the tradition of diamond engagement rings. The reason a woman wears an engagement ring on her third finger of her left hand dates back to the Egyptian belief that the vena amoris (vein of love) ran directly from the heart to the top of that finger.

Many of the rarest diamonds occur by rare accidents of nature in shades of pink, blue, green, amber, or even red. These diamonds are referred to as Fancy diamonds and are evaluated by a different set of color standards. Fancy diamonds are the most expensive due to their extreme rarity.

Towards the middle of the 20th century, De Beers began using its slogan "a diamond is forever" in its advertising. Their campaign was so successful that today, diamonds are strongly associated with engagement rings and eternal love.

It is the only gem mineral composed of a single element making it the purest of earth's gemstones. Therefore it is fitting that the purest and most brilliant of all the world's gemstones make the diamond engagement ring the perfect symbol of eternal love.

You may copy this article about diamonds and place it on your own website, as long as you do not change it and include this resource box and the live links

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The Benefits and Pitfalls of Platinum Jewelry

Today like no other time in history the choices in metals that can be used to make jewelry especially engagement rings and wedding rings is almost over whelming.

A metal that may be new to many people is platinum, however it does have a rich history with its use in decorative pieces dating back to the 7th century and ancient Egypt. The use in jewelry and decor began its rise in Europe in the 18th century however it was not obtainable to those who were not royalty or extremely wealthy. In 1930's during the time of the great depression and WWII platinum became a controlled substance therefore its use in jewelry making was almost unheard of.

It has only been in the last ten years that platinum has made a real resurgence. This metal has gained popularity in recent years among the general population however the price makes it an unrealistic choice for most of us. A platinum ring generally costs double the amount of its white gold counterpart therefore it still viewed by many as a symbol of wealth and status.

Platinum is a white metal that is appreciated for not only its beauty but its strength and long wear ability. This is one of reasons many skilled jewelers especially those making high end items like to use platinum prongs in order to set diamonds and gems in their pieces. It is also a desirable choice because it does not oxidize and is hypoallergenic. Another characteristic that makes platinum stand out from the competition is that when it does sustain a scratch this will not cause further damage to your ring, where as if a gold ring is scratched the gold will continue to breakdown in that area.

Unlike gold, high quality platinum has a purity of 95% and is often alloyed with metals such as titanium, copper, rhodium, palladium, iridium, osmium, and ruthenium. Platinum is rated by a 1000 count, with platinum of 950 parts per thousand being used to make high quality jewelry. It is recommended that if you are going to pay the money for a quality platinum piece that you do not buy anything below 850 parts per 1000. High quality platinum will have a mark stating what its count is and it should be and combination of the number such as 950 and the lettering Pt or Plat.

If you ever decided to purchase or even try a platinum ring on the first thing you will notice is the weight of it. Platinum is a very dense metal therefore a platinum ring will weigh approximately 60% more than the same ring made from 18kt gold. As well platinum has a much higher melting temperature then gold, and can be heated over and over again allowing very small intricate pieces to made. Platinum allows a jeweler the flexibility to make pieces that are very elaborate and detailed without losing strength or durability.

Platinum rings may not be for everyone however if the price is out of reach then an option may be to purchase a ring that has its diamonds or stones secured with platinum prongs. Other options can be to go to a simpler design with the added security that your ring will last or do to a ring with a mix of metals.

Jewelry, gemstones, crystals and everything you need to know about them. http://www.everythingjewelery.com

Baby Phat Jewelry

The Baby Phat Jewelry came to be known the world over as a force to reckon with after the launch of the classy Navel Bell Ring and the chic Hip Hop Bling earrings. At present, the entire range of Baby Phat Jewelry promises to set your pulse racing with its unique designs and styles. It also displays the exclusive craftsmanship which is involved in transforming simple pieces of stones into priceless works of art.

While striving to succeed against all odds, the exclusive range from the Baby Phat Jewelry has the ability to surpass all competition when it comes to producing a masterpiece. Besides it also makes use of the finest craftsmen known to mankind.

Synonymous with pearls and other precious stones, the jewelry from Baby Phat makes use of this eternal and unalterable gemstone to create a rear product. The collection from the elite Baby Phat Jewelry is incomparable in brilliance and is loved by all who care to look elegant.

The passion for jewelry using precious and semi-precious stones, allow the Baby Phat Jewelry collection to enhance the atmosphere with beauty and fire. The concept is nothing new to Baby Phat and it also gives an added value to the brand.

With the desire to spread their creation worldwide, Baby Phat has allowed its products to be sold through various secured sites at pocket friendly discounts. Not only is this inexpensive jewelry available on the internet, you can order the same by making use of the World Wide Web. So go right ahead and take a look at the latest from Baby Phat for the jewelry here has the ability to make a lasting impact on the minds of all who see and use them.

Tailor made to suit all occasions with flair, the elegant collection from the stylish Baby Phat Jewelry is perfect for an evening cocktail party or a formal function. The classy jewel from Baby Phat is what it takes to transform an ugly duckling into a beautiful swan. With a price range to suit all budgets, the jewelry from Baby Phat is quite affordable and available to all. At the same time, there is no compromise on the quality aspect.

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The Advantages of Silver Jewellery

Sterling silver is an incredibly versatile substance, making it ideal for jewellery. Its strength, lustre and affordability allow designers to create bold and striking silver necklaces, chokers, bracelets, bangles, charms and earrings... With designs ranging from the traditional to the contemporary.

To make the most of Silvers superb lustre and colour designers now work it into different polished states and colours to achieve a wide range of looks. You can choose from the sandblasted rough matte look or oxidized look that comes with chemical blackening or an antique finish with the chemically aged look. Silver jewellery can by shiny, matt, smooth or textured... anything is possible.

It works beautifully with a huge range of gems, semi precious stones and crystals to create beautiful pieces of silver jewellery.

Sterling silver jewellery offers the opportunity to create your own individual style. It can be casual and comfortable, elegant and timeless, dainty or bold. With silver jewellery anything is possible.

Unlike gold, Silvers pure white colour is flattering to all skin tones from blonde to brunette to red head, anyone can wear it. It is timeless & ageless. Silver works as christening gifts for babes in arms, and stylish accessories for glamorous pensioners. Silver reflects light better than any other metal. Worn near the face it throws a luminous reflection onto the face & brightens the eyes.
Silver Jewellery always looks cool and sophisticated. Pieces can be interchanged & mixed and matched for a truly individual looks. Matching silver earrings & silver bracelets can lift a necklace from the everyday into formal evening wear.

Silver pendants are the ultimate fashion accessory. They can be worn on a dainty chain, a leather thong or a silver choker. To really set off an outfit you can hang them from velvet or satin ribbons to match the colour of a favourite top. Stunning. Silver can be combined with a huge variety of gems and semi precious stones to create beautiful, unique pendants.

Silver jewellery works for any occasion, a bold, ethnic necklace for the beach or a dainty necklace & earring for the office. Anything is possible, and with silver jewellery such great value, you can build up a real collection.

Silver Jewellery is the number one accessory with young adults. Sterling silver jewellery offers the versatility that todays stylish teens are looking for at a price they can afford.Silver is also the metal of choice for men. Combined with black leather or rubber for bold necklaces & bracelets, silver can look great on todays modern man.

Catherine D'Arcy is the founder of Corazon Latino, an online retailer specializing in handmade silver jewellery To see their exclusive range of designs, visit Corazon Latino

Wholesale Jewelry & Gift Shows Continue to Generate Increased Sales!

There is no overnight success in business; you need to build your business step by step on a solid foundation to ensure continued success.

A lot has changed over the years but the wholesale jewelry and gift shows are continuing to generate increased sales. Exhibiting at wholesale gift shows is still the best way to get your product noticed. Buyers from all over the country come to the gift shows looking for new products and suppliers. Even if you come away with just sales leads, they are targeted and with a few follow-up calls you will make the sale. You are showing your product to a targeted market that has been established for decades. People go to wholesale jewelry and gift shows to place orders and see your products first hand. Even the best photos cannot sell your product as well as you can.

Most wholesale buyers still find ordering online intimidating. At wholesale gift shows buyers see the product, touch the product and time and time again they order the product. They feel confident that they will be able to sell your products. The sale becomes more personal in a world that every day becomes more impersonal; there is nothing better than making the sale face to face. Buyers associate your product with you. The relationships that you build at the gift shows will continue for many years. New customers are referred by existing customers. There is no better compliment than word of mouth advertising.

While online marketing opens the whole world for your wholesale products, it is still very important to have a continued presence at wholesale jewelry and gift shows. The majority of your orders and re-orders will come directly from your participation in wholesale shows. Continue your online efforts to support your existing customers while at the same time work on attracting your targeted market from around the world.

The artisans of copperreflections.com have been making handmade jewelry and unique gift ideas since 1985. Our designs are silver plated and diamond cut on copper handcrafted jewelry and unique gift ideas. To see our unique handcrafted artisan jewelry please visit our website: http://www.copperreflections.com

Helzberg Diamonds

Making designer jewelry and using it in special occasions is very common in many societies. Among the Jewelries Diamonds have a great attraction and are very expensive. The important issue regarding diamonds is their purity. How to get authentic diamonds? One answer which can be told with much confidence is Helzberg diamonds.

There are many diamond merchants. From high end luxurious retail and whole sale shops to small family owned gem shops. Among the large retail jewelry shops Helzberg has the prime position as a store with tradition of doing business for much number of years very successfully. All over the country the Helzberg diamonds are famed as an elegant item. The name of Helzberg diamonds are always seen in the lips of celebrities. The designer diamond jewelry from here always is in much demand. The physical appearance of the diamond studded items here are very imposing and marvelous.

The Helzberg retail shops have a good reputation and good will of selling high quality items. Shopping in these stores always gives the customer a satisfaction and a confidence. The purity of the diamonds is assured in this shop. Customer can get satisfied with the purity tests he can do himself or the executives will provide you necessary guidance to check the purity. The deal is very genuine and the price tags are very reasonable and comparable with other jewelries. Or some items have prices much cheaper than others, mainly due to the bulk purchases of the shop and also the more sales. As the demand for Helzberg diamonds are growing, the shop has set up there won facilities to make designer diamond jewelries in their premises itself. This has considerably reduces the making cost and the benefits of cost are transferred to the customer.

The stocks of diamonds in Helzberg are amazing. Local diamonds to imported diamonds, very cheap to highly expensive, very simple to highly luxurious and sophisticated personalized designs and varieties of all kinds of diamonds, the stocks are millions worth. Your selection is going to be very tough, but you can select anyone without any doubt, all are of very good quality.

Helzberg offer very high quality imported gems items. Diamond necklaces, rings and bracelets have been attractive many people. These imposing adornments are worthwhile to possess. The brand image and the popularity of the brand make the Helzberg diamonds incomparable in the field. The customer care of Helzberg diamonds is unequal in any sense. When you purchase from Helzberg you will get the warranty card and a personalized voucher, which assures the quality and the price of the jewelry. The authenticity mark on the items is another value added advantage of the Helzberg diamonds.

Robert Grazian is an accomplished niche website developer and author. To learn more about Helzberg diamonds visit My Designer Jewelry for current articles and discussions.

World Famous Diamonds 2

This is a multi part article and is strictly for educational purposes.

The Beau Sancy

Also called The Little Sancy is a rounded pear shaped and weights about 34 carats and has been confused with its counter part called The Sancy which is 54 carats. This diamond was bought by Prince Frederick Henry of Orange the grandfather of King Fredrick I of Prussia, who died in the year 1647. The Beau Sancy is now in the possession of the head of the house of Hohenzollern, Prince Louis-Ferdinand of Prussia, grandson of William II, the last Emperor of Germany

The Beluga

The Beluga diamond weighs over 103 carats and is the largest standard oval brilliant cut diamond in the world. This diamond was featured in an article about Blood Diamonds in the March 2002 issue of National geographic magazine.

The Black Orlov

The Blace Orlov is said to have derived its name from the Russian Princess Nadia Vyegin-Orlov who owned it during the mid 1800s. It is a cushion cut stone weighing 76.50 carats and is a very dark gun metal color. It has also been rumored to have been cut from a 195 carat stone that belonged to a shrine near Pondicherry, India in the 1900s. There is no evidence of a Russian princess by that name nor has India ever produced any large black diamonds of note. In 1969, the stone was sold for $300,000.

The Blue Empress

The Blue Empress is a rare blue pear shaped diamond that weights about 14 carats and is part of a necklace valued at around $16,000,000. The necklace is made from 18K white gold with smaller white diamonds surrounding the blue empress.

The Blue Heart

This diamond weights 30.82 carats and is of a rare deep blue color. In 1910 Cartier purchased the diamond and sold it to an Argentinean woman named Mrs. Unzue. Van Cleef & Arpels bought the stone in 1953 for an estimated $300,000. The Blue Empress is on exhibit in the Smithsonian Institution in Washington D.C. Along with the Hope diamond and the Heart of Eternity, it is one of the world most famous blue diamonds.

The Blue Magic

Blue diamonds are among the rarest of colored diamond and they obtain their color from the small amounts of boron that was trapped during its crystallization process. The Blue Magic is pear shaped and weights 12.02 carats. It is estimated to be work between $5,000,000 and $6,000,000.

The Briolette of India

The Briolette of India is 90.38 carats and if the legends hold up it may be the oldest diamond on record. Richard the Lionhearted believed to have taken it on the Third Crusade. The gem is very unique and remains the most famous briolette-cut diamond in the world.

David Cowley has created numerous articles on Diamonds. He has also created a Web Site dedicated to Diamonds. Visit Diamonds

Diamond Wedding Rings - Choose Your Style

Choose diamond wedding rings that you feel are expressive of your style and personality. The wedding day is the most important day of your life. Every woman loves to marry a prince charming and for her the wedding is the dream coming true. Customers now have multiple options to select and buy quality diamonds as rings now come in all kinds of styles, design and price range.

Diamond rings are made of various metals such as gold (yellow or white), platinum or palladium. The most traditional of rings metal is gold which is a symbol of the warmth and love of a marriage.

In modern world, quality and style of diamond jewelry defines a woman's persona and her desire to look more elegant and beautiful. The uniqueness of sparkling diamonds has fascinated many women and powerful men through the centuries. The most classical is the one that has a "solitaire" diamond, or a "trilogy" of diamonds made of three diamonds representing love - past, present and future. Diamond wedding rings as a gift from loved ones are truly a symbol of love and commitment.

Diamond professionals use four factors to value any diamond, and you should use the same standards to buy the diamonds rings. And they are Four C's: Color, cut, clarity and carats. Buying high quality gems is an investment in future besides woman will always have sweet cherished memory in all her entire life.

The size of the diamonds in current styles of diamond wedding rings has also grown from the average one carat to over three carats. But one doesn't have to spend fortune. Diamonds are now more affordable than ever and one can easily find rings similar in style to one's favorite star celebrities without having to spend thousands of dollars.

Solitaire loose diamonds for the unique diamond wedding rings are most sought after now. The famous marketing slogan of the 20th century that "Diamonds are Forever" the ad campaign run by the DeBeers company resulted in the diamond being the ultimate standard gem for unique diamond wedding rings

http://www.jewelryoptima.com/

Understanding the Famous Cuts of Diamond

A diamond cut constitutes a more or less symmetrical arrangement of facets which together modify the shape and appearance of a diamond crystal. Diamond cutters must consider several factors, such as the shape and size of the crystal, when choosing a cut. The practical history of diamond cuts can be traced back to the Middle Ages, while their theoretical basis was not developed until the turn of the 20th century. Design creation and innovation continue to the present day: new technology-notably laser cutting and computer-aided design-has enabled the development of cuts whose complexity, optical performance, and waste reduction were hitherto unthinkable.

The most popular of diamond cuts is the modern round brilliant, whose facet arrangements and proportions have been perfected by both mathematical and empirical analysis. Also popular are the fancy cuts which come in a variety of shapes-many of which were derived from the round brilliant. A diamond's cut is evaluated by trained graders, with higher grades given to stones whose symmetry and proportions most closely match the particular "ideal" used as a benchmark. The strictest standards are applied to the round brilliant; although its facet count is invariable, its proportions are not.

The Allnatt Diamond, a large Fancy Vivid Yellow diamond
The Agra Diamond
The Amsterdam Diamond, a 33.74 carat (6.748 g) black diamond which sold for $352,000 in 2001
The Archduke Joseph Diamond
The Ashberg Diamond
The Briolette of India Diamond
The Centenary Diamond, the world's largest colorless (grade D), flawless diamond
The Chloe Diamond, the largest top-quality, brilliant-cut white diamond ever to appear at auction, bought for just under $16.2 million and named by Georges Marciano, founder of Guess Jeans.
The Cullinan Diamond, the largest rough gem-quality diamond ever found at 3106.75 carats (621.35 g). It was cut into 105 diamonds including the Cullinan I or the Great Star of Africa, 530.2 carats (106.04 g), and the Cullinan II or the Lesser Star of Africa, 317.4 carats (63.48 g). (Feature of the British Crown Jewels Imperial State Crown)

Please visit http://www.diamonds11.com

Diamonds Come In Many Colors

When most people think of diamonds, it usually brings to mind a clear white colored stone of indescribable beauty. They have the indescribable part right. However the color may not necessarily be so. Many of the world's most intriguing diamonds are vibrant in their color. The shades are of a wide range.

The world's most famous diamond, The Hope Diamond, is a blue color. Although this is extremely beautiful, it has long had the reputation of bringing bad luck to those who owned it. It was stolen from King Louis XIV during the French Revolution. When it resurfaced in 1830, it was purchased by a gentleman named Henry Philip Hope, who it is still named after. After he acquired it, his entire family died in poverty. Another owner, Edward McLean, suffered a similar fate. This famous diamond now resides in the Smithsonian Institute.

The most well known yellow diamond is The Tiffany. It was discovered in a DeBeers owned mine in 1878. Charles Lewis Tiffany bought it the next year. After the stone was cut, it weighed over 128 carets.

The most unusual famous diamond is The Grand Conde. It is pear shaped and light pink in color. It is said that Louis XIII purchased it and later gave it to the Prince of Conde, Louis De Bourbon. He was a French Army Commander in The thirty Years War. The Grand Conde Diamond weighs approximately 9 carets. The Great Chrysanthemum Diamond is an orange- brown color and weighs approximately 104 carets. It has a pear shaped modified brilliant cut. It was found in South Africa and then sold to a jeweler named Julius Cohen. The stone was later purchased by Garrards of London about 2003.

Red, purple, green, and blue are the rarest ones. Yellow and brown tinted diamonds are the most common found. The clear colorless, white diamonds are the most sought after for making jewelry. It is found in jewelry stores everywhere.

Colored stones are gaining in popularity due to a wider availability. A process called irradiation can enhance the color of light tinted stones, such as blue and pink. The outer part of a cut and polished stone are beamed with radiation all the way around giving it a darkening of its natural color.

The diamond industry has made this an acceptable process. A diamond that has more intensive colors in their natural state will cost much more than stones that have been irradiated.

Dror Klar is an advocate and writer about top quality Diamonds and Jewelry. learn more about his new Diamonds and other top quality Jewelry

Is It A Diamond Certificate, Or Is It A Diamond Grading Report?

Your shopping for a diamond engagement ring and one jewelry store shows you a diamond with a diamond certificate, and the next jewelry store shows you a diamond with a diamond grading report. You may have been shown a diamond grading report in both cases, diamond grading reports are often referred to as diamond certificates. You may have also been shown in one case a diamond certificate and in the other case a diamond grading report. You should know the difference before you buy your diamond.

Diamond Certificate:

A diamond certificate is a document produced by gemological laboratories to identify a stone. The certificate usually has the type of stone, the stones dimension, weight, and some times the color when it is need. It also will include any treatments the stone has had and sometimes the origin of the stone.

Diamond Grading Report:

A diamond grading report is a document from a laboratory to rate the diamonds color, clarity, cut, and carat weight or what is referred to as the (4c’s). These reports are often referred to as diamond certificates, the correct term is ( Diamond Grading Report.)

You may have been shown a Diamond Grading Report, but the store is referring to this report as a diamond certificate. You should know the difference between the two of course the diamond grading report is a better document to go with when you are buying a diamond. This report has all the elements that you would need to determine the stones worth that you are planning on buying. Many stores will create their own diamond certificate in some cases this would be alright if you are dealing with a store that has a GIA certified diamond grader who would be grading the diamond and doing a certificate for your stone. If you are shown a document on a diamond that has the (4c’s) included in the document, but is being referred to as a (diamond certificate) this is a diamond grading report.

When you are ready to buy your diamond make sure you see any and all documentation on the stone you are buying if the stone does not have a diamond grade report have the stone sent out to one of the many laboratories that do a diamond report. There are several very good laboratories and your jewelry should be able to take care of this for you.

Kathy Abdel-Hak is Co-Owner of N.J.Diamonds Located in Dearborn,MI. For more information on diamonds,and colored gemstones you can visit njdiamondsonline.com

3 Stone Diamond Engagement Ring

An engagement ring is the ultimate symbol of love that professes a man's undying devotion and commitment offered to the woman of his dreams. There different types of stones, cuts and designs for an engagement ring, but what better way to express love than giving not one but a 3 stone diamond engagement ring.

The 3 stone diamond engagement ring is also known as a trilogy or sometimes referred to as trinity rings.

Most people regard giving the 3 stone diamond engagement ring as a symbol of past, present and future relationship of sweethearts. That is why this ring is very popular as engagement rings and even popular as a choice for anniversary rings.

This diamond engagement rings is composed of three diamond stones usually of the same size the middle stone may be a bit larger. But you have to have a keen eye not to mistake a 3 stone diamond engagement ring for a solitaire diamond with small diamond stones designs on each side.

Having these three diamond stones in one ring is good enough design but you can always choose to have little gems or stones accentuate each ring. Filigree embellishments are sometimes preferred by woman to highlight each ring.

The most common shape and size for this ring design is the princess or round cut. The design and setting of the stone in the middle may be slightly elevated since it will be a bit bigger than the two diamonds on either end.

The price of this diamond engagement ring is more expensive than ordinary diamond solitaires because usually they are heavier in carat weight. The cost will also depend on the cut, clarity, color and the weight of the diamond as well.

Singer Madonna is one proud owner of a five carat, 3 stone diamond engagement ring that has been set in bezel.

About the author :

Alice Sy has been a jewelry and watch wholesaler and retailer since 1993.

Tap into her 15 years of expertise by visiting her online store which specializes in 3 Stone diamond engagement ring and Rare Seiko watches

How Diamonds Form in Nature

Diamond is made up of carbon. Carbon that has been subject to extremely high pressure and heat for a long time becomes diamond. The longer the carbon is exposed to such conditions, the larger the diamond that will be formed. Over millions of years, carbon deposits slowly crystallize into diamond.

A natural place where the extreme conditions needed to form diamonds exist is deep inside the Earth. At some 90 miles or 150 kilometers under the continental crust, the pressure is known to be around 5 gigapascals and the temperature around 2,200 degrees Fahrenheit or 1,200 degrees Celsius.

Natural diamonds are brought to the surface of the Earth by volcanic emission. The hot molten lava cool down and solidifies into rock within which diamonds can be found.

How the name 'diamond' came to be

The name "diamond" has been traced back to the Greek word “adamas”, which was a literal description for the hardest substance known, but more subtly means indestructible. It is no wonder that diamond remains as the ultimate symbol for prestige, power and passion.

How diamond came to be associated with weddings

A celebrated early account of the exchange of a diamond engagement ring is that between the Emperor of Hapsburg (today’s Austria) and his wife, Mary in 1477.

According to Egyptian beliefs and Christian records from Seville (in Southern Spain), the ring finger (next to the last little finger) of the left hand has a vein that runs straight to the heart. Hence, the diamond ring is always worn on this particular finger.

For more information on diamonds, please visit http://howdiamondsform.blogspot.com

Pink Diamond Engagement Ring

Many who are not familiar with diamonds will immediately think of a diamond engagement ring as a colorless brilliant stone that varies in size. For those who know better must be familiar with different attractive colors of diamonds as well, especially the pink diamond engagement ring, which became popular when Ben Affleck gave his the ladylove Jennifer Lopez a magnificent six carat pink diamond engagement ring.

Diamonds are popular choices for engagement rings, but these diamonds are more expensive when they come in non traditional colors other than the colorless one. A pink diamond engagement ring will truly leave your loved one in awe.

Most of the supply of the world's pink diamond come from Argyle mine in Australia, usually these types of diamonds come in different hues like light pink, salmon or rose but the darker the hue becomes, the more expensive the diamond is. Because of the rarity of these diamonds, a smaller cut pink diamond engagement ring is far costly than a colorless engagement ring with bigger carats.

Another factor that adds to the cost of this type of engagement ring is the cut of the diamond itself. Because pink diamonds are really hard to find, an expert jewelry designer would painstakingly create a most magnificent and intricate cut suitable for a pink diamond.

And lastly, the clarity and quality of the diamond is also to consider for its cost. Like the ordinary colorless diamond, or whatever color it may be, the diamond should be free from chips, cuts or imperfections.

To judge the clarity of the diamond, when you look in the stone, you should be able to somehow look right through it, like a see through glass. It should be free from any appearance of cloudiness.

A lot of women today have the pink diamond engagement ring a more popular choice than the ordinary colorless diamond engagement ring.

About the author :
When shopping for jewelry and watch, we recommend you to shop only at the best online stores that specialize in Diamond engagement rings, Kinetic Seiko watch, and Antique Rolex watches.

Understanding the Famous Cuts of Diamond

A diamond cut constitutes a more or less symmetrical arrangement of facets which together modify the shape and appearance of a diamond crystal. Diamond cutters must consider several factors, such as the shape and size of the crystal, when choosing a cut. The practical history of diamond cuts can be traced back to the Middle Ages, while their theoretical basis was not developed until the turn of the 20th century. Design creation and innovation continue to the present day: new technology-notably laser cutting and computer-aided design-has enabled the development of cuts whose complexity, optical performance, and waste reduction were hitherto unthinkable.

The most popular of diamond cuts is the modern round brilliant, whose facet arrangements and proportions have been perfected by both mathematical and empirical analysis. Also popular are the fancy cuts which come in a variety of shapes-many of which were derived from the round brilliant. A diamond's cut is evaluated by trained graders, with higher grades given to stones whose symmetry and proportions most closely match the particular "ideal" used as a benchmark. The strictest standards are applied to the round brilliant; although its facet count is invariable, its proportions are not.

The Allnatt Diamond, a large Fancy Vivid Yellow diamond
The Agra Diamond
The Amsterdam Diamond, a 33.74 carat (6.748 g) black diamond which sold for $352,000 in 2001
The Archduke Joseph Diamond
The Ashberg Diamond
The Briolette of India Diamond
The Centenary Diamond, the world's largest colorless (grade D), flawless diamond
The Chloe Diamond, the largest top-quality, brilliant-cut white diamond ever to appear at auction, bought for just under $16.2 million and named by Georges Marciano, founder of Guess Jeans.
The Cullinan Diamond, the largest rough gem-quality diamond ever found at 3106.75 carats (621.35 g). It was cut into 105 diamonds including the Cullinan I or the Great Star of Africa, 530.2 carats (106.04 g), and the Cullinan II or the Lesser Star of Africa, 317.4 carats (63.48 g). (Feature of the British Crown Jewels Imperial State Crown)

Please visit http://www.diamonds11.com

Diamond Certifications - A Diamond's ID Card

Diamond certificates can be invaluable documents showing in detail a diamond's credentials. They provide a unique fingerprint of a diamond which is a source of vital information to the trained gemologist, jeweller and consumer.

A diamond certificate will contain a complete description of the diamond and will include information on shape, weight, clarity, fluorescence, colour grade, measurements, proportions and the finish grade. It will also confirm that the stone is indeed the genuine article.

A diamond certificate, however, is only useful if it is reliable and has been issued by a reputable independant laboratory which has no financial interest in the stone. If you've never heard of the institution that is offering a grading report, don't hesitate to ask about its credentials.

One important thing to remember is that a grading report does not include an appraisal, or any kind of statement about the monetary value of the diamond. It is an opinion on what they feel is the real grading of that stone. Thus, a Diamond Certificate is not to be confused with a Valuation Certificate.

A Diamond Certificate, from a recognized Gem Trade Laboratory, is like a unique ID card for a diamond. It not only identifies the diamond but also provides important information which helps both consumers and jewellers alike.

Be fully aware of jewelers that try and sell you diamonds with their own grading certificate of a stone. They are selling it for their interests and not yours. Here you will find a list of reputable laboratories that are independent and have no financial interest in the stones.

Fine Jewelry - Your Perfect Guide To Buy A Diamond

Fine diamond jewelry has been traditionally presented as gifts to people, especially women. Diamond is so sparkling and impressive that it makes almost everyone to love it. Although many of us love diamond and will like to give our love ones a piece of fine diamond jewelry, not many of use know how to choose one wisely.

There are many factors to be considered before you decide to buy a particular piece of diamond. Let us just discuss some of the factors that you need to take note of in order to help you to choose the perfect diamond for your lover:

1. Shape of a diamond. There are many shapes available, ranging from oval, round, pear-shaped, emerald shaped, etc. Different diamond shapes bring across different overall appearance so make sure that it suits your lover when she wears it.

2. Cut of a diamond. With quality and fine cuttings, it will make a diamond sparkle. This is one of the most important factors to determine whether you are going to buy a particular piece of diamond. If you want to impress, always go for well-cut round diamonds.

3. Color of a diamond. The more yellow the color, the lower the grade of the diamond. White and colorless diamonds are the most popular among women, and you may consider buying one of those.

4. Clarity of a diamond. Diamonds which are sold in jewelry stores are usually have some type of flaws, but they are usually can’t be seen even under a strong magnification. Flawless diamonds are really very rare so be prepared to fork out more money if you want one.

These 4Cs serve as a basic guideline for you if you intend to get fine diamond jewelry for your special someone. Make sure to compare prices between different shops to prevent you from any rip-offs.

Get more tips and information on buying Fine Diamond Jewelry from the website below:

Click Here --> More Fine Jewelry at http://www.BestFineJewelry.com

Feel free to publish this article on your website, or send it to your friends, as long as you keep the resource box and the content of the article intact.

What You Should Know About Clarity and Weights of Diamonds

Clarity is an important feature of a diamond, and it is noteworthy to know how to grade the
clarity of a diamond prior to purchasing one. It is really quite simple to learn how to grade the
clarity of a diamond. There are fundamentally two things that you must understand. Diamonds
with visual inclusions and flaws, and those that are eye clean implying that there are no inclusions or flaws that can be seen with the naked eye. And then the clarity of a diamond is further analyzed
into subclasses.

Some people erroneously believe that diamond clarity pertains to how clear it is. This is not so.
Clarity really pertains to the internal and external defects of the diamond. The best diamonds, as might be expected, get a grade of FL or IF, Flawless or Internally Flawless, this means that it is perfect. A grade of I-1, I-2 or I-3 signifies that the diamond is imperfect, with a grade of I-3 being the most defective.

Other grades are VVS1 and VVS2, which means that the diamond is very, very slightly defective. VS1 and VS2, meaning the diamond is very slightly imperfect; SI-1 and SI-2, which means that the diamond is slightly imperfect.

About Diamond Weights

Diamonds are graded in Carat Weight. One carat weighs 200 milligrams. If a diamond is mentioned to as four grains, this in addition means that it is a one carat diamond. The word carob is the basis for the word Carat. A carob that grows on a tree in the Mediterranean is a bean . Years ago, if a diamond
weighed as much as a carob bean, it was one carob, or one carat.

Yet, in the far east, where Carob trees don't grow, rice was utilized to measure the weight of a diamond. If a diamond weighed the same as four grains of rice, it was four grains or one carat as we recognize it to be today. The bulk of diamond buys are for diamonds that are one third of a carat.

Be alert when browsing for diamonds that have been set or mounted. If many diamonds are used in the piece, the label on the jewelry will give the CTW or Carat Total Weight. It doesn't tell you the carat weight of each stone in the piece. You need to ask the jeweler for the whole carat weight of the
biggest diamond in the piece to really understand what you are purchasing.

Jim's articles are from extensive research on each of his topics. You can learn more of diamonds by visiting: Diamonds

Selecting The Cut of A Diamond and The Way They Are Cut

There are quite a few cuts of diamonds to select from. The cut basically relates to the shape that the diamond is cut into, except if you are in the diamond or jewelry field, simply this shape has a great affect on much the diamond glitters.

The most favorite cuts are pear, heart, marquise, oval, princess, round, trillion, and emerald cuts. The shape has an affect on the extent the diamond sparkles, but the true cutting itself, when the diamond cutter really cuts the diamond into a specific shape, also counts a great deal. If the diamond is badly cut, it will suffer
its sparkle.

In the diamond business the cut of a diamond does not relate to its shape at all. On the contrary, this is a reference point to the stone’s brilliance, depth, width, durability, clarity, and other facets of the diamond. General cutting difficulties are a missing or off center culet, not properly aligned, a diamond that is too thick or too thin, crackings, or broken culets.

If looking for a diamond, you should choose the shape that you care for the best, but then consider several assorted diamonds of that shape to locate the one with the best cut, the diamond that sparkles best, in all kinds of lighting.

Diamonds Are Cut How

In their most natural configuration, diamonds are, well, quite unattractive. They have no splendor or radiance,and in fact, they look like nothing but broken glass. A diamond has to be cut, and then made shiny and smooth before it really becomes a thing of beauty.

Diamonds are cut with saws, into round forms. From the rounded shape, other shapes perhaps will be cut, such as heart shapes, but the shape is less significant than the caliber of the cutting that is being performed. When the diamond is badly cut, it will lose light, and it will not glitter and shine very well. Every surface of the diamond must be cautiously cut into the geometrical shapes that permit the diamond to sparkle and glow, then the whole diamond is cut into a particular shape, like an emerald cut or a princess cut diamond.

As soon as the cut is finished, the diamond is put into a dop, which looks like a cup with another diamond, only a diamond is strong enough to polish the edges of another diamond. As soon as the diamond has been cut and shaped, and had the edges polished in the dop, it is smoothed on a scaif or a diamond polishing wheel.

Jim's articles are from extensive research on each of his topics. You can learn more of diamonds by visiting =>Diamonds

Diamond Rings

“A diamond is forever” was the slogan that made diamonds the most sought after object in North America in the late 1920s, around the time when it was entering a depression and diamond prices were falling.

Advertising made the diamond trade soar by doing one thing essentially: suggesting to young American men that if it was really love they were after, then one month’s salary spent on a diamond was the best way to prove it. It worked.

The growing diamond empire suddenly boomed. The true knack of advertising laid in the fact that something with really no lasting value – a diamond – was suddenly being equated to something invaluable – romantic love.

The “a diamond is forever” slogan combined with aggressive advertising soon had 80% of American engagements being sanctified by diamond rings. Diamond corporations used motion pictures as another channel for altering the American consumer’s psyche. They got movie directors to incorporate scenes that romanticized diamonds. In addition, jewelers were invited to supply diamonds to eminent Hollywood stars for public appearances.

The movies supposedly created a metaphor out of diamond rings, or indeed diamonds in general, for female sexuality and power. Diamonds became so glamorized that everybody wanted them. It was more accessible to the common man than, say, a Bentley or a Rolls Royce and yet, it was something glitzy but nevertheless acquirable.

Advertising was also responsible for creating certain myths about diamond rings just so the demand for them would increase. “If it’s under a carat, don’t own it” was one. “Only a diamond will do” was another. “If it’s not a big diamond, then don’t marry him”; “When you propose, only a diamond ring will do”; and “A diamond ring is the best surprise for her” were yet others.

Some cultures have myths surrounding diamond rings. Advertising myths, however, are created just so the diamond business can be propped up. Ruthless advertising and marketing of diamond rings end up creating an artificial need for an article of such little value as a diamond ring, ultimately.

Diamond Rings provides detailed information on Diamond Rings, Diamond Engagement Rings, Diamond Wedding Rings, Diamond Anniversary Rings and more. Diamond Rings is affiliated with Diamond Solitaire Engagement Rings.

Diamond Watches

Diamonds are beautiful jewels and are used in many types of jewelry from diamond necklaces to diamond rings to diamond watches. They are becoming more and more popular with both men and women due to the fact that they do not have to be too flashy. Both men and women continually look for new ways to use diamonds. Diamonds are not a rarity by any means. They are very easy to find and purchase.

The diamond watch is becoming more and more popular. They have become less expensive. It is also easier for consumers to find diamond watches. Diamond watches are something that both men and women can wear. The diamond watches are made in many sizes, shapes and styles. The prices of diamond watches vary just about as much as the styles do.

There are diamond watches that can be worn by women out on the track. These diamond watches are a way of showing that women can wear the diamond watches even when they are active. This type of diamond watch functions just like any other sport watch, but it has the diamonds and looks a bit nicer than the typical sport watch.

Women still wear the classic style of diamond watch. This type of diamond watch is typically worn for a nice evening out on the town. Some of the popular brands that make the classic style of diamond watch include Rolex, Seiko, Citizen, Omega, Bulova, and Cartier.

Men are sporting diamond watches more and more. The diamond watch for men is distinguished and beautiful at the same time. Many of the same dealers that make women’s’ diamond watches also make men’s diamond watches. So men’s diamond watches are just as readily available as women’s diamond watches. The dealers do not make men’s diamond watches to look the same as women’s diamond watches, though. The men’s diamond watch is larger and more masculine looking. They look more powerful looking than a woman’s diamond watch.

When purchasing a diamond watch it is important to know what you are getting. You want to know the quality of the diamonds in the diamond watch you are purchasing. Price and quality do not always match when it comes to diamond watches. Purchasing a more expensive diamond watch does not necessarily mean that you are purchasing high quality diamonds. Instead of looking at the price of diamond watches, be sure to purchase your diamond watch through a reputable dealer.

Whether you are a man or a woman you can find a diamond watch to fit your personality and lifestyle. A diamond watch is sure to be in style as long as man continues to exist. Diamond watches step a wardrobe up a notch from ho hum to ooh nice. It does not matter how much money you make, you can find a diamond watch from a reputable dealer that will fit into your budget. Go out and shop for your diamond watch. Watch and see for your self how a diamond watch can enhance your wardrobe step up the excitement in your life.

Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 1000 fine watches including 100's of Citizen watches, Seiko watches, and Invicta watches as well as other brand name watches such as Luminox, Mido, Orient, Croton, and Wenger.

New Diamond Simulant Composite & Fusion Technology

In the last few years gemstone composite and fusion technology has been under great pressure to produce a better “Hybrid Diamond Simulant.” The public demand for this product has sky rocketed ever since the movie called “Blood Diamonds” was released. Consumers are being driven to purchase non conflict diamonds and diamond simulants that have natural diamond qualities.

The latest breakthrough that have occurred in gemstone composite technology. The first milestone was a composite coating made from diamond [Single Crystalline Carbon] and corundum [Sapphire and Ruby] single crystalline oxide. To date, these are the only chemical substances technically considered precious stones. Synthetic diamond and sapphire coatings of this new material is being applied a natural sapphire core that enhances the normal refractive index of [1.7] up to a natural diamond index of [2.3]!

The second milestone in gemstone composite technology. The molecular bonding of diamond and sapphire crystals. Scientist discovered that they had attractive bonding forces within certain design configurations. The bonding of diamond and sapphire crystals resulted in a new gemstone composite. Before the bond sapphire hardness was at [9Mohs] and after bonding it was [9.5Mohs]!

This new composite science is being applied by the Israel scientist at the “Sona Diamond” gemological institute, along with Israel advances in [High-Temperature/High-Pressure Fusion] technology. They have developed a new generation of “Sona Hybrid Diamond Simulants” that have physical, chemical and optical properties closest to natural diamond of any simulant to date.

Dr. Phillips
Department of science
Sona Diamond gemological institute

http://www.sonadiamondjewelry.com
sonadiamond@comcast.net

Reference

Title:, Adhesive-free bond diamond/sapphire and diamond crystal composites. Authors:, Lee, H.; Meissner, H. E.; Meissner, O. R. Harvard…2006

Diamonds - Make The Right Choice

So you have decided to buy your loved one a diamond.

That was the easy decision. Now comes the difficult choices.

Firstly, The price of a diamond is a priority. We would all love to be able to
afford the Hope Diamond but let`s be honest, not in our lifetime.
The price starts at the location that the diamond was mined.
Also buying a bonded diamond will add to the expense.

The clarity of the diamond we select must be high.
That is, no imperfections internally or externally. Grading reports and Diamond Certificates
will certainly help in this regard. After all, we are making a lifetime decision
( Not to mention an expensive one ).

The cut of the diamond is also a major decision that should never be taken lightly.
How it looks on her finger is of paramount importance.It will be an extension of her
and tell others about her personality so spend a lot of time on this choice.
You will be amazed how competent, qualified jewelers can turn an ugly raw diamond into
a thing of beauty. How a diamond is cut is amazing.

A word of warning here. There is no such thing as a certain "Brand" of diamond.
A diamond is a diamond just like Gold is Gold.
Don`t let a dealer tell you he has a range of the famous "grouse" diamonds.

You might also consider the option of buying your diamond online.
This gives you a broader scope to find the right diamond as opposed to visiting the local dealer.
Once again, be aware, diamond scams and fake diamonds can be as common online as offline.
A huge amount of Due Diligence is required.

I wish you all the best in choosing that special diamond.
I am positive she deserves it.

Craig McPherson

http://Here-Is-Your.Info/About/Diamonds

Visit http://Here-Is-Your.Info/About/Diamonds for a comprehensive guide to selecting that special diamond.

She Is Wearing Diamonds

She is walking and all eyes are turning as she glide. The exquisite diamond bracelet she is wearing matches her sparkling beauty. All the people nod in agreement. She knows her craft very well. Although she is stunningly beautiful, the diamond bracelet she has displayed is her best asset tonight.

Jewelers do not always show such admiration for diamond bracelets. What makes diamond bracelets priceless and admired can be attributed to many factors – style, design and the diamond stone. It is the most important as it gives the value to the bracelet.

Diamond bracelets should have stones selected using the four Cs of diamonds – cut, color, clarity and carat weight. Jewelers use the four Cs to grade diamonds. Before you go shopping, get to know more information on how you can have the best diamond bracelet among the crowd.

The cut determines the brilliance of the diamond. A diamond can have the perfect color and clarity but if the cut is poor, the diamond will look dull. Width and depth of the diamond stone affect how light travel and passes through the stone. When the cut is too deep or too thick, the diamond looks dark and dull because light escapes out at the sides. When the cut is too shallow or too thin, diamond loses its brilliance because light exits at the bottom. Some people prefer a cut other than the rounded shape. They may choose from diamond cuts that include oval, marquise, emerald, pear, princess, radiant, heart and trilliant.

The diamond stone may say it all but the style and design also matters when diamond bracelets are desired. Make her stand-out among the crowd. A diamond bracelet is all she needs

Eric Hartwell is involved in The World's Best Home Page (please visit to read and share opinions) and Jewels To Love

Diamond Cut - How Does Yours Shape Up?

When one hears of diamond cut they usually think of the different kinds of diamond shapes they've seen in jewelry, the princess, the round and so on. In the world of diamond grading diamond cut refers to something else. It refers to how well a jeweler has cut the diamond to achieve maximum carat size and brilliance, or the millions of glittering sparkles you can see when you turn your diamond in the light. Poorly cut diamonds will often sell at a cheaper rate than the better cut. Interestingly ninety five percent of diamonds aren't cut for optimum brilliance. There are four factors involved in the diamond cut, proportion, finish, symmetry and polish.

The proportions of the cut have to do with the table percentage compared to the depth percentage. The table is the flat surface on the top of each kind of diamond cut, while the depth has to do with the width of the diamond from top to bottom. A good table to depth ratio will allow all light entering the diamond to be reflected back through the surface.

The symmetry of a diamond is how well the facets of a diamond match up. If the facets don't match then light entering the diamond will leak out the sides and not be properly reflected to the surface. The classifications of symmetry are the same as for polish.

The polish of a diamond refers to how finely polished the surface is to make it very reflective. Diamonds are the hardest materials on earth and they must be polished using diamond grit, so the process is time consuming. The grades for polish range from Ideal to Excellent, Very good, Good, Poor and Fair.

A diamond's finish is made up of the individual diamonds polish and symmetry. If a finish is very good then the polish and symmetry's of the diamond were very good, excellent, or ideal.

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Use of Diamond

General Introduction: Diamond leads one to have a luxurious life. Diamond is also supposed to enhance the name, fame and artistic quality of the person. Diamond is a hot gem creating goodness and removing the effects of evil. Apart from having ornamental value, diamond also guarantees strength, energy, beauty, happiness, longevity and a continuous sense of belonging. It is the most expensive gemstone in the category of gemstones.

The most auspicious diamond is one that is colourless with a blue tinge or one, which sprays blue, and red rays and is without black dots. The Diamond with a red or yellow hue or tinge is said to be beneficial and auspicious for kings, political leaders and administrators. The Diamond having a white hue is suitable for religious, social and spiritual works. The Diamond of yellow hue showers success and prosperity. The Diamond of black hue is suitable for people who are engaged in inferior jobs or professions. Women desiring birth of sons to them should wear an unblemished white Diamond having a slight black hue. The wearer of Diamond is protected from the bad influences of evil spirits, and snakebites. A defective or blemished Diamond causes great harm to its wearer.

It removes evil and fearful thoughts, improve financial conditions and blesses the native with comforts and peace of mind. It also cures diabetes, diseases of urine and private parts.

Use of gem: It should be worn in the third, or first finger of right hand on a Friday in gold, or platinum. Weight can be 4 to 7 carats.

by Abhishek Vohra

http://astroganesh.com

How Are Diamonds Made - Fake Diamond Manufacturing Tips

How are diamonds made? Well, under natural circumstances, it takes putting carbon under pressure millions of years to create a diamond. This is why diamonds are so expensive to purchase. Fortunately, man is no longer confided to waiting for nature to create diamonds. Diamonds made by man can be created much faster and the quality is higher than ever before. In fact, a layman may now find it hard to tell the difference between a fake diamond from a real one.

Fake Diamonds – Spot a Counterfeit Diamond

Here are some easy tips you can use to determine fake diamond - or real?

Ask. Ask the salesman straight out if the diamond you are looking at is a fake or real. A reputable salesman will give you an honest answer.

Wear and Tear. Real diamonds are almost indestructible. If you seek chips or scratches on the gem, chances are your diamond is made by man and not nature.

Documentation. Ask for a certificate from the Gemological Institution of America. The GIA is the largest diamond grading authority in the world.

Appraisal. Take the diamond to a certified diamond appraiser. While the naked eye may not be able to distinguish between a real diamond and fake one, appraisers have the tools needed to tell the difference.

Setting. Look at the quality of the setting. If the diamond is fake, there is a higher chance the setting will be of poor quality than if the diamond is real.

Fake or real, a beautifully cut diamond in a dazzling setting can be a real eye catcher. The trick is not to pay more for your diamond, fake or real, than it is really worth. By taking the proper precautions to know what you are buying, you can enjoy your diamond purchase without regrets.

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